As reported by the BBC in the Science of Love, it only takes between 90 seconds to 4 minutes of face-to-face interaction to determine attraction, which gives speed dating an advantage over online dating.
While over 100 companies in the US offered speed dating through online registration during the growing of the Internet, between 20 three large speed dating companies emerged with a national footprint in the US, with events in over 50 US cities: Hurrydate, 8Minute Dating and Pre-Dating.
Speed dating is a formalized matchmaking process whose purpose is to encourage eligible singles to meet large numbers of new potential partners in a very short period of time.
It was created in 1998 by Antony Beilinsohn (a Los Angeles based television executive) after his Rabbi, Yaacov Deyo, encouraged Antony to conceive of innovative new ways for eligible jewish to meet and marry.
There have been several studies of the round-robin dating systems themselves, as well as studies of interpersonal attraction that are relevant to these events.
Other studies found speed-dating data useful as a way to observe individual choices among random participants.
A 2005 study at the University of Pennsylvania of multiple Hurry Date speed dating events found that most people made their choices within the first three seconds of meeting.
In the UK, there are two companies that run events in more than twenty cities: Speed Dater and Slow Dating.
The largest speed dating company in Australia is Fastlife. Several online dating services offer online speed dating where users meet online for video, audio or text chats.